AP10 was developed by myself and good friend Alex Price. Building upon Alex’s existing standing and experience in the triathlon community and our mutual passion for the sport of triathlon, we decided to get serious about our approach to the industry. Check out the my case study on AP10 here.
This ongoing project has been invaluable in developing my skills in strategic design work with a focus on the marketing and broader branding message. These types of projects let me test out ideas and innovations that would otherwise be left on the cutting room floor due to risk.